This is a commercial ad of Heineken. This commercial was released in February 2020 in Italy. Under the title of “Heineken: Father & Son”.
The better driver is the one who doesn’t drink.
F1 world champions, Father & Son, Keke and Nico Rosberg, compete with each other in everyday life to prove who’s better and gets to drive.
The champions soon discover that there’s no need for tricks when it comes to driving: the better driver is always the one who doesn’t drink.
It was done by Publicis, Milan advertising agency. the commercial by Production Company is Bacon Production and is directed by Martin Werner.
Lyrics:
♬My child arrived just the other day
He came to the world in the usual way
But there were planes to catch and bills to pay
He learned to walk while I was away
And he was talkin’ ‘fore I knew it, and as he grew
He’d say “I’m gonna be like you, Dad
You know I’m gonna be like you”
And the cat’s in the cradle and the silver spoon
Little boy blue and the man on the moon
When you comin’ home, Dad
I don’t know when, but we’ll get together then
You know we’ll have a good time then…♬
Would you like someting to drink?
No thanks, I’m driving.
It’s aero alcohol.
The better driver is the one who doesn’t drink.
Heineken
When you drive, never drink.
The commercial song is “Cats in the Cradle” by Harry Chapin. For those of you who like this song “Cats in the Cradle”, you can download it from Amazon or iTunes.
You can watch the full ad here. ▶
Heineken: Father & Son
Client: Heineken
Geo: Italy
Released: February 2020
Advertising Agency: Publicis, Milan
Production Company: Bacon Production
Director: Martin Werner
Director Of Photography: Martin Ruhe
Executive Producer: Mette Jermiin
Producer: Samuel Cantor
Production Designer: Peter Grant
Costume Designer: Pernille Holm
Editor: Russell Icke
Post Production Company: MPC London
Actors: Nico Rosberg (Finnish-German racing driver), Keke Rosberg (Finnish racing driver)
Music: Cats in the Cradle by Harry Chapin
Bad song as is about a son wanting to be like a dad that had no time for his child but child tried…does not rep situation… Shame on you
Who is your target consumer. Anyone who knows this song is aware it’s a very sad song about a dad who has no time for his son and then his son grows up the same. Inept ad agency with 20 year old creatives who don’t bother to listen to the lyrics of a cool sounding song. Maybe you just want us to drown our sorrows in your beer. Haha
What is really atrocious is the criminal driving record Harry Chapin had!! How can they use this guy”s song when he is the poster boy for dangerous driving?
Let me finish picking my jaw up ….. Who would pair this iconic song about a father who has never had time for his son with this commercial?! They totally missed the boat on this one .
no you don’t get it, Harry died in a car accident, this is sick, he was hit from behind by a truck in bad traffic, think about this commercial, what the hell, give the man piece!
It looks like everyone missed the point. Yes back in the day this was a sad song. The father worked endless hours and didn’t take time for his son.
Now it’s today ….the father is retired… and it looks like the son and father are together and enjoying the moment. It brings happiness to a sad song.
I think Dublon missed the point. The song was sad “back in the day” and the song is STILL sad. So if the idiots who came up with this whole marketing campaign had listened to the entire song and done any research behind Harry Chapin.. this horrific disaster of a commercial wouldn’t have happened. If Heineken is this bad at commercials they obviously don’t care about their product either. No way I’m buying this crap.
I think Duhon above missed the point. The song was sad “back in the day” and the song is STILL sad. So if the idiots who came up with this whole marketing campaign had listened to the entire song and done any research behind Harry Chapin.. this horrific disaster of a commercial wouldn’t have happened. If Heineken is this bad at commercials they obviously don’t care about their product either. No way I’m buying this crap.
When my son was about 8 or 9 he heard Cats in the Cradle on the radio as we were driving home, probably from one of his basketball games. He sighed deeply and said “this song reminds me of MY dad.” It was one of the saddest moments I had as a single parent. You can’t sell this any other way than it being what it is – a sad song about a father who missed out on his son’s childhood and realizes when he’s old and alone that the son is repaying the favor of never making time for him. Heineken, what is happening over there?! Big swing and a miss.