Heineken: Father & Son

This is a commercial ad of Heineken. This commercial was released in February 2020 in Italy. Under the title of “Heineken: Father & Son”.

The better driver is the one who doesn’t drink.

F1 world champions, Father & Son, Keke and Nico Rosberg, compete with each other in everyday life to prove who’s better and gets to drive.

The champions soon discover that there’s no need for tricks when it comes to driving: the better driver is always the one who doesn’t drink.

It was done by Publicis, Milan advertising agency. the commercial by Production Company is Bacon Production and is directed by Martin Werner.

Lyrics:
♬My child arrived just the other day
He came to the world in the usual way
But there were planes to catch and bills to pay
He learned to walk while I was away
And he was talkin’ ‘fore I knew it, and as he grew
He’d say “I’m gonna be like you, Dad
You know I’m gonna be like you”
Heineken Father & Son
And the cat’s in the cradle and the silver spoon
Little boy blue and the man on the moon
When you comin’ home, Dad
I don’t know when, but we’ll get together then
You know we’ll have a good time then…♬

Would you like someting to drink?
No thanks, I’m driving.
It’s aero alcohol.
The better driver is the one who doesn’t drink.

Heineken
When you drive, never drink.

The commercial song is “Cats in the Cradle” by Harry Chapin. For those of you who like this song “Cats in the Cradle”, you can download it from Amazon or iTunes.

You can watch the full ad here.

Heineken: Father & Son
Client: Heineken
Geo: Italy
Released: February 2020
Advertising Agency: Publicis, Milan
Production Company: Bacon Production
Director: Martin Werner
Director Of Photography: Martin Ruhe
Executive Producer: Mette Jermiin
Producer: Samuel Cantor
Production Designer: Peter Grant
Costume Designer: Pernille Holm
Editor: Russell Icke
Post Production Company: MPC London
Actors: Nico Rosberg (Finnish-German racing driver), Keke Rosberg (Finnish racing driver)
Music: Cats in the Cradle by Harry Chapin

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