Heineken: The Invention

This is a commercial ad of Heineken. This commercial was released in February 2017 in Netherlands. Under the title of “Heineken: The Invention”

Heineken Netherlands takes you back to their iconic moment on the World Expo in 1889.That expo did not only have the Eiffel tower and an attendance of Thomas Edison, it was an historic day when bottled beer by Gerard Heineken won the Grand Prix. Not very surprisingly the brand had already won a gold medal for their outstanding quality in 1875. Both medals are still featured on the bottle to this day.

The Dutch are still very proud every of these accomplishments. And that is exactly what TBWA\Neboko wanted to emphasize with this short film. The very down to earth Gerard Heineken presented the beer in a very simple set up, leaving the craft to speak for itself.

It was done by TBWA\Neboko, Amsterdam advertising agency. And, the commercial by Production Company is Pink Rabbit and is directed by Ismael ter Heuvel.
Heineken The Invention
The commercial song is “Figaro” by Pietro Spagnoli. For those of you who like this song “Figaro”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Heineken: The Invention
Client: Heineken
Geo: United States
Released: February 2017
Advertising Agency: TBWA\Neboko, Amsterdam
Creatives: Darre van Dijk, Dennis Baars, Erik Falke, Sander Volleman
Production Company: Pink Rabbit
Director: Ismael ter Heuvel
Executive Producer: Mireille Lampe
Producer: Niels Scheide
Director of Photography: Wouter Westendorp
Post production Company: Glassworks
Sound Studio: The Ambassadors
Sound Design: Rens Pluym
Music: Figaro by Pietro Spagnoli


  1. Dean Lloyd Pickersgill December 17, 2018
    • sungyoung LEE December 17, 2018

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