Heineken: When you drive, never drink

This is a commercial ad of Heineken. This commercial was released in September 2016 in Italy. Under the title of “Heineken: When you drive, never drink”.

Introducing a legend: Sir Jackie Stewart. 3 times World Champion. Safety pioneer. See his racing life with a surprising twist! www.heineken.com/F1 #MoreThanARace #HeinekenF1

It was done by Publicis Italy, Milan advertising agency. And the commercial by Production Company is Anorak Berlin / Independent London and is directed by Gary Freedman.

I, I will be king
And you, you will be queen
Though nothing will drive them away
We can be Heroes, just for one day
We can be us, just for one day
Heineken When you drive never drink
I, I can remember
Standing, by the wall
And the guns shot above our heads
And we kissed,
as though nothing could fall
And the shame was on the other side
Oh we can beat them, for ever and ever
Then we could be Heroes…

The commercial song is “Heroes” by Postmodern Jukebox featuring Nicole Atkins. This is a great cover. For those of you who like this song “Heroes”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Postmodern Jukebox provides the official music video of this song “Heroes”.

The original version of “Heroes” is a song that was released on September 23rd 1977 for English musician David Bowie. Here, you can preview songs and check them on Amazon or iTunes.

Watch the whole advertisement here.

Heineken: When you drive, never drink
Client: Heineken
Geo: Italy
Released: September 2016
Advertising Agency: Publicis Italy, Milan
Production company: Anorak Berlin / Independent London
Director: Gary Freedman
Esecutive producer: Christiane Dressler
Producer: Jason Kemp
Director of photography: Stephane Vallee
Sound studio: Grand Central Sound Studio London
Actors: Jackie Stewart, David Coulthard
Music: Heroes by Postmodern Jukebox featuring Nicole Atkins


  1. Mitch Mitchell November 1, 2017
  2. James Allen February 14, 2018

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.