Hitachi: Duality

This is a commercial ad of Hitachi. This commercial was released in January 2020 in United States. Under the title of “Hitachi: Duality”.

Two A.I.’s — one older generation and one newer — wander through a looking-glass of a limbo world, gazing at humanity’s past and present in search of humans who might carry the torch into humanity’s future — and give what knowledge they can, in hopes that we may one day solve the problems we’ll face in the future.

This is a branded short film for the Japanese technologies company, HITACHI, where the company was seeking to find a way to tell an emotional story about the many crises we face as a human race, and our relationship to artificial intelligence.

It was a unique situation where a technologies company sought to craft an abstract, art-driven and hypothetical film as a vessel to spread an important message to anybody developing artificial intelligence: that we must do so quickly and with a moral compass, in hopes that one day AI will be advanced enough and driven by empathy to help human beings solve potential crises together… as AI, being one of our greatest creations, may be the essential factor in ensuring the survival of the human race.

The commercial by Production Company is Siouxx and is directed by Joe Sill.

The commercial song is Original Music by Gramatik & Luxas. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.
Hitachi Duality
Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

You can watch the full ad here.

Hitachi: Duality
Client: Hitachi
Geo: United States
Released: January 2020
Production Company: Siouxx
Director: Joe Sill
Executive Producers: Andreas Neumann, Khadija Donatelli
Creative Directors: Ken Hanada, Andreas Neumann
Producer: Michael Rodriguez Dueñas
Copywriter: Benjamin McAllister
Futurist: Julian Scaff
Production Supervisor: Jake Brown
Production Coordinator: Pure Brisbon
First Assistant Director: Adam Zimmer
Second Assistant Director: Luther Sartor
Director of Photography: Nico Aguilar
First Assistant Camera: Connor Lambert
Second Assistant Camera: Nick Vannatta
DIT: John Goodner
Actors: Matteo Aluisi, Dante Spencer, Shahanna Jaffer, Naiya Singh Padilla, Mona Sishodia, Iyad Hajjaj, Zoya Yaseka, Meghan Alexander, Jon Komp Shim, Darren Kendrick
Music: Original Music by Gramatik & Luxas

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