Cheerios Honey Nut Cheerios: Bring Back The Bees

This is a commercial ad of Honey Nut Cheerios. This commercial was released in March 2016 in Canada. Under the title of “Honey Nut Cheerios: Bring Back The Bees”.

It’s time to help a friend in need.
Bees are disappearing by the millions and honey isn’t the only thing we’re in danger of losing. Bees are responsible for 1 in 3 bites of food we eat.

Join us in our mission to bring back the bees and help us reach our goal of giving away 35 million wildflower seeds – one for every Canadian. Visit to get your free seeds and share this video with #BringBackTheBees to help spread the message.

It was done by Cossette, Toronto advertising agency. And, the commercial by Production Company is SammyB Productions.

Baby, don’t understand
Why we can’t just hold on to each others hand
This time might be the last I fear
Unless I make it all too clear
I need you so, oh oh
Cheerios Honey Nut Cheerios Bring Back The Bees
Take these broken wings
And learn to fly again, learn to live so free
When we hear the voices sing
The book of love will open up and let us in
Take these broken wings

The commercial song is “Broken Wings” by Choir Choir Choir. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

But, on SoundCloud, you can listen to the entire song without even buying anything.

The original version of “Broken Wings” is a song that was released on September 25th 1985 for American pop rock band Mr. Mister who was popular from 1982s until 1990. Here, you can preview songs and check them on Amazon or iTunes.

Watch the whole advertisement here.

Cheerios Honey Nut Cheerios: Bring Back The Bees
Client: Cheerios
Geo: Canada
Released: March 2016
Advertising Agency: Cossette, Toronto
Production Company: SammyB Productions
Music: Broken Wings by Choir Choir Choir


  1. Mary March 17, 2016
  2. David Hayman April 9, 2016
  3. mary gay April 10, 2016
  4. D.Rose April 30, 2017

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