HSBC: The secret den

This is a commercial ad of HSBC. This commercial was released in January 2017 in United Kingdom. Under the title of “HSBC: The secret den”.

In our new TV ad for 2017, The Secret Den, we see that life is full of adventures ready and waiting to be unlocked. At HSBC, we strive to create seamless banking products which let you keep-up with the speed of modern living. That’s why we’ve introduced HSBC Voice ID, which you can use to access your telephone banking and take you one step closer to doing all the things you want to do, when you want to do them.

It was done by JWT (J. Walter Thompson), London advertising agency. And the commercial by Production Company is The Sweet Shop and is directed by Louis Sutherland.

Sometimes I feel like I’m just a lost kid
Stumbling through these towns
Stuck in between highways
Nothing feels the same

I need an anchor that never lets go
I need someone to call, to hear a voice I know
Something that feels like home
Something that feels like home

All my life, all my life, all my life I’ve been waiting for you
All my life

The commercial song is “Lost Kid” by The Apache Relay. For those of you who like this song “Lost Kid”, you can download it from Amazon or iTunes.

HSBC: The secret den
Client: HSBC
Geo: United Kingdom
Released: January 2017
Advertising Agency: JWT (J. Walter Thompson), London
Production company: The Sweet Shop
Director: Louis Sutherland
Director of photography: Marty Williams
ProducerL: Anna Stuart
Music: Lost Kid by The Apache Relay

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