HSE Quit: I Will Survive

This is a commercial ad of Health Service Executive (HSE). This commercial was released in April 2017 in Ireland. Under the title of “HSE Quit: I Will Survive”.

The HSE’s new QUIT media campaign is a series of TV and Radio ads that celebrates the growing, supportive army of quitters.

The new campaign features a cast, including some real life ex-smokers, who have agreed to share their experiences of quitting to inspire others smokers to quit. Some people in the ad are in the moment of giving up, others are in a moment of truth around the effect smoking has had on their life; all are defiant in the face of cigarettes and the harm they do.

It was done by BBDO, Dublin advertising agency. And, the commercial by Production Company is 2AM, London and is directed by Steve Cope.

♬At first I was afraid, I was petrified,
Kept thinking I could never live without you by my side
But then I spent so many nights thinking how you did me wrong,
And I grew strong, and I learned how to get along.
HSE Quit I Will Survive
Go on now, go. Walk out the door
Just turn around now ’cause you’re not welcome anymore
Weren’t you the one who tried to hurt me with goodbye?
Did you think I’d crumble?
Did you think I’d lay down and die?

Oh, no, not I!
I will survive.
Oh, as long as I know how to love I know I’ll stay alive.
I’ve got all my life to live.
I’ve got all my love to give.
And I’ll survive,
I will survive, hey, hey…♬

Ireland now has more quitters than smokers.
You can join them. We can help.
Free support 1800 201 203 Quit

The commercial song is “I Will Survive” by Gloria Gaynor. For those of you who like this song “I Will Survive”, you can download it from Amazon or iTunes.

For reference, this song, “I Will Survive”, was used in an April, 2014 commercial for VH1. See more here.

Watch the whole advertisement here.

HSE Quit: I Will Survive
Client: Health Service Executive (HSE)
Geo: Ireland
Released: April 2017
Advertising Agency: BBDO, Dublin
Creative Director: Des Kavanagh
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Edit Company: Stitch
Editor: Phil Currie
Post Production Company: Glassworks
Production Manager: Gareth Crothers
Production Company: 2AM, London
Producer: Chris Cable
Executive Producer: Nick Crabb
Director of Photography: Clive Norman
Director: Steve Cope
Colourist: Daniel De Vue @ Glassworks
Sound : Munzie Thind @ GCRS
Music: I Will Survive by Gloria Gaynor


  1. Fran Rosamilia January 11, 2018
  2. Rickey Orvis January 25, 2018

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