IBM: Dear Tech

This is a commercial ad of IBM. This commercial was released in February 2019 in United States. Under the title of “IBM Dear Tech: An Open Letter to the Industry”.

IBM is asking the question: what kind of tech company does the world need today? One that applies smart technologies at scale with purpose and expertise—not just for some of us, but for all of us. Let’s expect more from technology. Let’s put smart to work.

It was done by Ogilvy, New York advertising agency.

Dear Tech…
Dear Tech…
Dear Tech.
Let’s talk.
We have a pretty good relationship.
I love my smartphone.
And yes, I’m probably on it more than I should be.
I love my apps.
I love developing apps.
I love the way that you help me connect.

Dear Tech,
You’ve done a lot of good for the world.
But I feel like you have the potential to do so much more.
We’re facing some big challenges:
How do we better protect our natural resources?
…and better respond to natural disasters?
How do we bake security into everything we do?
I want all my data to be protected.
I need a cloud that talks to my other clouds.
I need tech that works at scale.
Dear Tech…
Are you working for all of us, or just a few of us?
Can we build AI without bias? AI that fights bias?
AI that helps us see the bias in ourselves?
We need tech that helps people understand each other.
That understands my business.

Dear Tech…
Here’s the thing:
It starts with people.
It starts with me.
It starts with me.
I would like to make open source software the standard.
I’m teaching the next generation of coders.
We’re working to help make sure your food is fresh and safe to eat.
That what you buy isn’t a knockoff, or from a sweatshop.
We’re helping people take the turbulence out of air travel.
We’re working on smarter ways to help people manage their diabetes.
We’re doing the hard work.
And we need your help.
We need your support.
…to make a difference in people’s lives.

Dear Tech…
Dear Tech…
Dear Tech.
Let’s help make a difference in finance.
Let’s make a difference in retail.
…in telecommunications.
…in healthcare.
Let’s make a difference in government.
…the environment.
…and society.
Let’s develop new solutions with the help of Quantum technology.
Quantum. Let’s use IoT to help victims of natural disasters.
Let’s use Blockchain to help reduce poverty.
Let’s show girls that STEM isn’t just a boys’ club.
Let’s champion data rights as human rights.
We have the power to do so much.
Let’s do it all…
Let’s expect more from technology.
Let’s put smart to work.

The commercial song is Original Music by Philip Glass. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.
IBM Dear Tech
Watch the whole advertisement here.

IBM Dear Tech: An Open Letter to the Industry
Client: IBM
Geo: United States
Released: February 2019
Advertising Agency: Ogilvy, New York
Actors: Buzz Aldrin, Janelle Monáe, Mayim Bialik
Music: Original Music by Philip Glass

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