IBM: Not Easy

This is a commercial ad of IBM. This commercial was released in October 2016 in United States. Under the title of “IBM: Not Easy”.

Grammy-winning music producer Alex Da Kid paired up with IBM Watson to find inspiration as never before. Together they’ve turned data from music and culture into cognitive music. ‘Not Easy’ is the first release from Alex Da Kid + Watson, featuring X Ambassadors, Elle King and Wiz Khalifa.

It was done by Ogilvy & Mather, New York advertising agency. And the commercial by Production Company is KIDinaKORNER and is directed by Nicolas Davenel.

We were two dumb kids
Full of grand ideas
We knew this would end from the start
IBM Not Easy
It’s not easy
No, it’s not easy
It’s not easy breaking your heart

Ooh, ooh, ooh, ooh
Ooh, ooh, ooh, ooh
Ooh, ooh, ooh, ooh

The commercial song is “Not Easy” by Alex Da Kid featuring X Ambassadors & Elle King & Wiz Khalifa. For those of you who like this song “Not Easy”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Alex Da Kid provides the official music video of this song “Not Easy”.

Also, there is Behind the Scenes that contains fun behind stories recorded while producing the commercial ad of IBM.

Watch the whole advertisement here.

IBM: Not Easy
Client: IBM
Geo: United States
Released: October 2016
Advertising Agency: Ogilvy & Mather, New York
Executive Producer: Steve Ford
Producer: Sarah Pascale
Production Company: KIDinaKORNER
Director: Nicolas Davenel
Music: Not Easy by Alex Da Kid featuring X Ambassadors & Elle King & Wiz Khalifa

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