This is a commercial ad of IKEA. This commercial was released in July 2018 in United States. Under the title of “IKEA: 2019 Catalog – Me and we”.
Research from the IKEA Life at Home Report strongly shows that, in homes all around the world, there is an inherent tension between space and relationships. People always long for more privacy but also want to make sure that home is also a place that supports their most important relationships with friends and family.
The 2019 catalog features products and solutions for situations that reflect the push-and-pull of finding time and space for both “me and we.”
It was done by ACNE / IKEA Creative Hub, Stockholm advertising agency. And, this commercial was directed by Tompa & Rondo.
Me and we.
There’s room for both.
The commercial song is “La Donna è Mobile” by Unknown artist. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.
Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.
Watch the whole advertisement here.
IKEA: 2019 Catalog – Me and we
Geo: United States
Released: July 2018
Advertising Agency: ACNE / IKEA Creative Hub, Stockholm
Assignor: Rebecka McJannett
Assignor: Tanja Dolphin
Assignment Leader: Antje Lühmann
Senior Creative: Fredrik Edling
Directors: Tompa & Rondo
Music: La Donna è Mobile by Unknown artist