IKEA: Enough

This is a commercial ad of IKEA. This commercial was released in August 2017 in Sweden. Under the title of “IKEA: Enough”.

With themes such as divorce, teenage angst and adoption Ikea has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place.

It was done by Åkestam Holst, Stockholm advertising agency. And, the commercial by Production Company is Bacon and is directed by Martin Werner.

Where Life Happens.
IKEA Enough
The commercial song is “Life Is” by Rudy. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

IKEA: Enough
Client: IKEA
Geo: Sweden
Released: August 2017
Advertising Agency: Åkestam Holst, Stockholm
Creative Director: Magnus Jakobsson
Art Director: Jesper Holst
Copywriter: Mark Ardelius
Client Director: Kjell Månsson
Agency Producer: Leila Widgren
Production Company: Bacon
Director: Martin Werner
Executive Producer: Petra Johansson
Director of Photography: Marcel Zyskind
Music: Life Is by Rudy


  1. Mark Ardelius November 30, 2017
    • sungyoungLEE November 30, 2017

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