IKEA: Lion Man

This is a commercial ad of IKEA. This commercial was released in July 2017 in United Kingdom. Under the title of “IKEA: Lion Man”.

The living room is where we prepare for life. But sometimes the best preparation is to quite simply do nothing at all. Because in order to achieve great things, we need to fully recharge our minds and bodies.

It’s then, and only then, that we’re ready spring to life. In this installment of the Wonderful Everyday campaign, we learn how to relax into greatness with a wild and wonderful creature who happens to spend most of its day at rest. #WonderfulEveryday

It was done by Mother, London advertising agency. And, the commercial by Production Company is WeAreUs and is directed by Chris Barrett and Luke Taylor.

Did you know that a lion spends more than 18 hours a day relaxing?
But if you think they are lazy, think again.
Because they’re just waiting for the right moment.
And when their minds and bodies are fully recharged,
then and only then, it’s time for action. Relax into greatness.
The Wonderful everyday.
IKEA Lion Man
The Wonderful Everyday

The commercial song is “By The Sleepy Lagoon” by Eric Coates. For those of you who like this song “By The Sleepy Lagoon”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

IKEA: Lion Man
Client: IKEA
Geo: United Kingdom
Released: July 2017
Advertising Agency: Mother, London
Production Company: WeAreUs
Directors: Chris Barrett and Luke Taylor
Music: By The Sleepy Lagoon by Eric Coates

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