This is a commercial ad of IKEA. This commercial was released in August 2017 in United States. Under the title of “IKEA: Make Room for Life”.
This year’s catalog theme is “Make Room for Life,” highlighting IKEA home furnishing solutions that enable people to make more room for the things they love in life. IKEA is encouraging people to embrace the fluidity of their homes – the unconventional spaces, the multi-purpose furnishings – and realize that the living room has space for both their needs and their dreams.
It was done by IKEA Creative Hub, Malmö advertising agency. And, the commercial by Production Company is Acne and is directed by Alexis Almström & Anders Jedenfors.
It’s the end of paper-shuffling, marathon meetings, coffee to go-juggling road raging and commuting while catching your breath.
But it’s the beginning of life.
Because I am home.
Make room for a new beginning. New linen for a new tenant.
It might be the start of a new beautiful friendship.
Make room for family and for your friends.
For those who let you down, but might just be there in the end.
Make room for wins, and losses.
For bosses and their never-ending stories about the office.
Make room for the first time, and the last time.
The ones in between, and the past time.
Make room for one more, for the dance floor.
And make sure you make room for whatever it is that you stand for.
Make room for love, make room for loss.
For the things you cherish, whatever the cost.
Make room just to make it really nice.
Make sure you make room for life.
Make Room for Life
The commercial song is Original Music by Thomas Lyor Ostier. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.
Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.
Watch the whole advertisement here.
2018 IKEA Catalog: Make Room for Life
Geo: United States
Released: August 2017
Advertising Agency: IKEA Creative Hub, Malmö
Directors: Alexis Almström, Anders Jedenfors
Production Company: Acne
Creative Director: Johan Holmgren
Creative Director: Morten Kjaer
Art Director: Malin von Werder
Copywriter: Markus Bjurman
Producer: Kristofer Larsson
Executive Producer: David Olsson
Client: Morten Kjaer, Mia Malmström
Music: Original Music by Thomas Lyor Ostier