IKEA: The Nightclub

This is a commercial ad of IKEA. This commercial was released in January 2019 in United Kingdom. Under the title of “IKEA: The Nightclub (Nightclubbing)”.

At IKEA we believe that the greatest nights are the ones spent in bed, because it’s only there that sleep can work its powerful magic. But too often sleep is overshadowed by the activity of the waking day.

Well, we think it’s time we put the spotlight on sleep. That’s why in this campaign we’re rallying the nation to reclaim the still of the night and fall back in love with sleep. It’s time to hit the lights and pull an all-nighter under the sheets because Tonight is to Sleep. #WonderfulEveryday

It was done by Mother, London advertising agency. And the commercial by Production Company is MJZ and is directed by Juan Cabral.
IKEA The Nightclub
♬A candy-colored clown they call the sandman
Tiptoes to my room every night
Just to sprinkle stardust and to whisper
“Go to sleep. Everything is all right.”

I close my eyes, then I drift away
Into the magic night, I softly say
A silent prayer like dreamers do
Then I fall asleep to dreams, my dreams of you

In dreams I walk with you, in dreams I talk to you
In dreams you’re mine, all of the time
We’re together in dreams, in dreams…♬

Tonight is to sleep
The Wonderful Everyday

The commercial song is “In Dreams” by Roy Orbison. For those of you who like this song “In Dreams”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

IKEA: The Nightclub (Nightclubbing)
Client: IKEA
Geo: United Kingdom
Released: January 2019
Advertising Agency: Mother, London
Production Company: MJZ
Director: Juan Cabral
Producer: Alicia Richards
Production Manager: Amelia Hanbury
Line Producer (Tango Productions): Julie Andren
DP: Tom Townend
Sound: 750mph
Post Production: Framestore
Music Supervision: Arnold Hattingh
Music: In Dreams by Roy Orbison

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