ITV Rugby World Cup: Titles

This is a commercial ad of ITV Rugby World Cup. This commercial was released in October 2011 in United Kingdom. Under the title of “ITV Rugby World Cup: Titles”.

Opening title sequence for ITV1’s coverage of the 2011 Rugby World Cup. The sequence is based around images created in ink – a reference to the native maori tattoos of New Zealand where the tournament is being held.

– 1991 Rugby World Cup (Jointly hosted by England, Scotland, Wales, Ireland and France): Kiri Te Kanawa
– 1995 Rugby World Cup (Hosted by South Africa): Ladysmith Black Mambazo & PJ Powers
– 1999 Rugby World Cup (Hosted by Wales): Shirley Bassey & Bryn Terfel
– 2003 Rugby World Cup (Hosted by Australia): Colours of Sound
– 2007 Rugby World Cup (Hosted by France): All-star
– 2011 Rugby World Cup (Hosted by New Zealand): Hayley Westenra
– 2015 Rugby World Cup (Hosted by England): Laura Wright
– 2019 Rugby World Cup (Hosted by Japan): ?

It was done by Jump Design & Direction, London advertising agency. And, this commercial was directed by Richard Norley and John McKenna.

He wawata ka rongohia
He onge, pono rā

Ngā iwi nō ngā tōpito
Tūhono motu-kore

It’s the world in union
The world as one
As we climb to reach our destiny
A new age has begun

The commercial song is “World In Union (English / Maori)” by Hayley Westenra. For those of you who like this song “World In Union (English / Maori)”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

ITV Rugby World Cup: Titles
Client: ITV
Geo: United Kingdom
Released: October 2011
Advertising Agency: Jump Design & Direction, London
Design & Art Direction: Lee Jacobs
Compositing: Russell Mann
Particle Simulations: Phil Webster and Play Nicely
Directors: Richard Norley, John McKenna
Music: World In Union (English / Maori) by Hayley Westenra

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