This is a commercial ad of Jean Paul Gaultier. This commercial was released in February 2016 in France. Under the title of “Jean Paul Gaultier: Welcome to the Factory”.
When everything has been said, it’s time to show! To show us what? The manufacturing secrets of two perfumes that became legends: Classic and Le Male. For the very first time, Jean Paul Gaultier is going to let us dive into the JPG Factory and reveal the behind the scenes.
But, what’s going on in his factory? Robots? Yes. Workers ? Yes. Is it boring in here ? Of course not! Because you can also find sailors, amazones wearing corsets, an organ with perfumes, boats, flowers. Classique and Le Male need all that, but they also need lots of secret ingredients to smell that good. But those ones, we shall not reveal them to you!
It was done by Mademoiselle Noï advertising agency. And, the commercial by Production Company is Stink, Paris and is directed by Dvein.
Casta Diva che inargenti
Queste sacre queste sacre questesacre
questesacre antiche piante
A noi volgi il bel sembiante
A noi volgi…
Watch the whole advertisement here.
Jean Paul Gaultier: Welcome to the Factory
Client: Jean Paul Gaultier
Released: February 2016
Advertising Agency: Mademoiselle Noï
Production Company: Stink, Paris
Actors: Designer Jean Paul Gaultier, Chris Bunn, Daphne Groeneveld, Misa Patinszki and Al Pierce
Music: Casta Diva (Norma, Act I) by Vincenzo Bellini