La Croix: It’s not exactly what you believe

This is a commercial ad of La Croix. This commercial was released in January 2016 in France. Under the title of “La Croix: It’s not exactly what you believe”.

La Croix (English: “The Cross”) is a daily French general-interest Roman Catholic newspaper, something that comes with a lot of prejudice.

With this campaign, created by BETC, La Croix wants to let people know that the content of the newspaper might not be exactly what people believe.

It was done by BETC, Paris advertising agency. And, the commercial by Production Company is Rita Films and is directed by Blacktool.

Miserere miserere
Miserere misero me…

The commercial song is “Miserere” by Maîtrise De Dijon. For those of you who like this song “Miserere”, you can download it from Amazon or Itunes.

Watch the whole advertisement here.

La Croix: It’s not exactly what you believe
Client: La Croix
Geo: France
Released: January 2016
Advertising Agency: BETC, Paris
Production Company: Rita Films
Directors: Blacktool
Music: Miserere by Maîtrise De Dijon

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