This is a commercial ad of Lancôme. This commercial was released in August 2018 in France. Under the title of “Lancôme: La vie est belle”.
Introducing a beautiful new chapter of La View Est Belle with Julia Roberts. Discover the new expression and the scent that brings instant happiness.
“La vie est belle”, a French expression meaning “Life is beautiful”; the manifesto of a new era. Universal yet personal, Lancôme’s femininity is a choice embraced by women, not an imposed standard. The choice to live one’s life and fill it with beauty. Your own way.
Lancôme has long fostered this conviction, and shares it today with all women in the form of an exceptional creation. The fragrance of joyful femininity and happiness. The fragrance that makes life more beautiful.
La vie est belle introduces a new olfactive story, the first ever iris gourmand. The juice is made with the most precious natural ingredients, a modern interpretation of an oriental fragrance with a twist of gourmand. It entwines the elegance of iris with the strength of Patchouli and the sweetness of a gourmand blend; for an incredible scent with depth and complexity.
It was done by Publicis 133, Paris advertising agency. And, the commercial by Production Company is Quad Productions and is directed by Bruno Aveillan.
♬Find light in the beautiful sea
I choose to be happy
You and I, you and I
We’re like diamonds in the sky
I knew that we’d become one right away
Oh, right away
So shine bright tonight, you and I
We’re beautiful like diamonds in the sky
Shine bright like a diamond
Shine bright like a diamond…♬
In addition, the official Youtube channel of Josef Salvat provides the official music video of this song “Diamonds”.
Watch the whole advertisement here.
Lancôme: La vie est belle parfum Featuring Julia Roberts
Released: August 2018
Advertising Agency: Publicis 133, Paris
Production Company: Quad Productions
Director: Bruno Aveillan
Director of Photography: Tristan Sheridan
Producteur exécutif:l Martin Coulais
Post Production Manager: Nataly Aveillan
Post Production / VFX: FIX Studio
VFX coordinator: Frédéric Jupin
Editor: Thanh Long Bach
Colourist: Jean-Clément Soret @ MPC London
Lead Flame: Philippe Szabo, Benjamin Laborde
Matte Painter: Jérémy Flandrin
3D Supervisor: Benoit Revilliod
Actress: Julia Roberts (American actress)
Music: Diamonds by Josef Salvat