LEGO: Rebuild the World

This is a commercial ad of LEGO. This commercial was released in September 2019 in France. Under the title of “LEGO: Rebuild the World”.

It all starts with coloured bricks… and imagination!

“This project brings together several areas of our expertise: character design and animation, environment, compositing which, at TRAKTOR, are full of life, fun and colour,” explains Franck Lambertz, Creative Director and VFX supervisor at Mikros MPC.

“The challenge was to convey all references to the LEGO brand in a semi-realistic world. As such, all the components had to be photorealistic but a little strange.”

Let’s rebuild the world!

It was done by BETC Paris, Pantin advertising agency. And, the commercial by Production Company is Stink and is directed by Traktor.
LEGO Rebuild the World
The commercial song is “LE+ GO” by Flavien Berger and Jacques. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

LEGO: Rebuild the World
Client: LEGO
Geo: France
Released: September 2019
Advertising Agency: BETC Paris, Pantin
Production Company: Stink
Director: Traktor
Director of Photography: Hoyte van Hoytema
Music: LE+ GO by Flavien Berger and Jacques

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.