This is a commercial ad of LG Signature. This commercial was released in September 2016 in United States. Under the title of “LG Signature: The Art of Essence”.
What do LG SIGNATURE products have in common with the great architecture of New York, London, Paris and Stuttgart? They are all highly functional, beautiful and encapsulate their own unique essence.
LG SIGNATURE stays true to the essence, delivering a new sense of life for the most discerning individual. LG SIGNATURE is life-enhancing and provides access to an exceptional lifestyle through meaningful innovation and timeless aesthetics. Ultimately, LG SIGNATURE creates a sense of exclusivity and uniqueness
It was done by HS Ad, New York advertising agency.
The commercial song is “Into the New” by Mark Peter Revell. For those of you who like this song “Into the New”, you can download it from Amazon or iTunes.
Watch the whole advertisement here.
LG Signature: The Art of Essence
Client: LG
Geo: United States
Released: September 2016
Advertising Agency: HS Ad, New York
Music: Into the New by Mark Peter Revell
Thank you! This song is so good I have been listening to it on repeat.
This is some of the most beautiful music I’ve ever heard
Thank you so much for the information! I love the song so much, every time the ad appears on tv I have to stop and listen to it, one of the most beautiful songs I’ve ever heard.
I think the music has a strong Philip Glass influence. That’s probably why I like it. Well done to the composer.
I totally agree with you Belinda! I thought at first that it was Glass! Great music!
I seriously thought it was Jonathan Elias. Styles are very similar.
There are very few songs I love the first time I hear them, but this is one! Thanks
Love this song! Going to download tmr!
Thanks for putting the musical artist’s name out. I’ve been trying to find out who did that fantastic song on your commercial for about a week. Just downloaded it. Beautiful!
Love the song! Do you know if there is a piano version yet with sheet music available?
There is a version for string quartet coming out Oct ’17 on Ludwig Masters.
Love this song! Do you know if there is a piano version yet with sheet music available?
This piece is one that makes you go find it, buy it, then listen to it over, and over, and over again. So melodic.
Love this song I downloaded it as my ringtone. Thank you so much , you’re very talented?
Where did you find the ringtone?
The counter Puntal cellos mixed with the violins invokes a excited energy within my spirit which I find very uplifting, and I thank you so much for composing such a masterful piece of work that should be heard throughout the world and not just on a commercial!
Hi Sungyoung LEE. The NY Advertising Agency who designed the television commercial for LG Signature using music by Mark Peter Revell, “Into the New” is to be commended. Gripping work- and that MUSIC is the biggest part of the success. The musician (and the LG product line) are specTACular. I ran to Google to research the background when commercial aired on West Coast in Eastern WA State. I opted for an LG phone avoiding Verizon’s efforts to get me to acquire Samsung but I’d been so unhappy with them and recalling a former LG phone & how I LOVED it I chose LG and I sure am happy today. Kudos!!
Is this piece of music available on a CD? (Yes—a CD!!!). Beautiful work…
Love the song. Anyone that likes his music would also like Zoe Keating the cellist.
Isn’t this also the theme of the new masterpiece series Poldark?
I love this song too! Just looked it up. It’s not Poldark but it’s similar.
I have never commented on any thing before, but I need to express how moving this music is.
A perfect piece of work!
I am riveted by this composition. Does the composer have any plans to expand this piece? It’s so beautiful, but it leaves one wanting to hear more.
I’m totally riveted by this piece as well. After hearing it on the LG Signature Series commercial I had to have it! I found it on iTunes. Go for it!
It’s called “Into the New” by Mark Peter Revell.
I echo many of the comments listed above. When I first saw the commercial, I was drawn to it because of the music. I have been looking for a little over a week now to find out who the composer is. Every time the commercial airs I tried to capture something that would assist me in a search. Thank you.
JT
If you reached this page/comment section, you got your answer, right? For the sake of argument, it is Mark Peter Revell.
I rarely have heard commercial music that drove me to seek it out on the internet. I am a composer/pianist Manhattan School of Music graduate, so I think I have the credentials to say that this is excellent composing…exciting, masterful and mysteriously modern and classic all at once. Bravo to Mark Peter Revell. I took note of what was being advertised so I could find the music! Astounding!
Thank you Harriet, that’s my favourite thing anybody’s ever said about my music!
This is such a beautiful piece of music that this is the only commercial that I enjoy watching..
Thank you Mark .. your piece is awesome !!!
I hope you put out more music. It rocked me to the core
Harriet – I did the same … it touched me to the core … it’s beautiful beyond belief … in these tough times it was so comforting .. thank you Mark Peter Revell !!! <3
For anyone interested mp3 download is available on Amazon. Its only .89 cents.
Song reminded me of music by Larry Fast ( Synergy )
Check out “relay breakdown” by synergy on you tube
Mesmerizing… The city visuals, the bad-ass #LG machines, the music and the *symmetry* of it all is COMPLETELY dope!!! LOVE!! /;-)
The music is BRILLIANT! Truly inspiring! Thanks! =^..^=
Love the music. I looked it up because it sounded like a composition of my friend, Dr. Lee Johnson. You should look him up at leejohnsonmusic.com.
This piece is indeed reminiscent of Philip Glass and others, but I was more reminded of a suite composed by Karl Jenkins titled “Palladio,” parts of which were used in the De Beers “Diamond” commercials of the mid 1990’s. Jenkins’ piece is available on his album, “Diamond Music.”
The main “riff” of this song is a near copy of a hard rock/metal song that I just can’t seem to pinpoint. It’s bugging the hell out of me.
Kings X – SUMMERLAND
Me too. Thinking it is The Who or Led Zeppelin?
The melody sounds remarkably like a song by the great rock band KING’S X called SUMMERLAND. One of the greatest songs by one of the greatest bands.
The music is mesmerizing! I fell in love with it the very first time I saw the commercial. I’ve been looking for info about the song for a while now. So glad I stumbled upon this info. Thanks
The music , the photography, the movement, speed, coloring lighting of this commercial is brilliant !! Should be winning awards!! Every time it comes on I stop and listen and absorb this masterpiece!!!Thank you!!
I love this musical piece, every time the commercial is on TV I have to stop and absorb it. It gives me goosebumps and brings a tear to my eyes??? Some songs just ignite a physical reaction in my body and this beautiful piece is one of them. Kudos to the composer- just beautiful.
I agree !!
Hearing this on tv I was sure it was composed by Max Richter. Looks like I need to follow another new composer. Always happy to do that!
This mesmerizing instrumental hooked me
in an instant. Best buck I’ve spent…I can listen to it all day. Just makes me like I can soar like a bird without a care in the world!
Listen to composer Steve Reich if you hear similarities to Philip Glass. In the 1970s both were composing music that changed, influenced, and enhanced modern dance choreography to what it is today.
I immediately thought it was Jonathan Elias with those beautiful Valspar commercials he did. I put both this LG commercial music in the same league as Jonathan Elias and his Valspar music. Both beautiful.
the conner trio.com kids need the sheet music please……Fulton Street Subway Station
I cannot stop playing this piece of music, it’s so beautiful and powerful at the same time. Stunning.
I am speechless……this music speaks to my heart in a profound way….I had to buy it and will play it all night tonight…..Thank you for this masterpiece!!!!!!
This song is unusually up lifting, and interesting. It’s createtivity brings joy to my soul.
this music is SO moving!
it brings out such strong, uplifting emotion.
it brings tears to my eyes!
thank you for sharing this beautiful piece of music!
I want to hear more of this composer! This piece sounds much more dynamic than Philip Glass. Really stunning short piece.
Where can I get the sheet music for this? Cello.
Revell’s music changes everything for advertising in media. It elevates the unattractive monotonous “can we use classical opera and cheap license 80’s rock to save money” commercial soundtrack trend to a whole new “THERE’S that beautiful piece! Play it again!” phenom.
Well done LG. Well done Revell.
Thanks so much for pegging the heart of what we want to know about this music – its title, its writer, the reason it’s in the commercial, and where I could find it. And engagingly written.
I can never get enough of this commercial and it’s beautifully crafted violin accompaniment. I just googled it and watched the long version on YouTube! Those of you who said it touches your soul are ABSOLUTELY RIGHT!
It’s just a beautiful commercial and I hope it wins every award possible.