Magnum: The Will Featuring Iris Apfel

This is a commercial ad of Magnum Ice Cream. This commercial was released in May 2019 in United Kingdom. Under the title of “Magnum: The Will”.

MAGNUM x Iris Apfel – Never Stop Playing | Magnum Ice Cream. Magnum. Iris Apfel.This year Magnum is celebrating true pleasure by collaborating with fashion icon, living legend and modern-day muse Iris Apfel. Who better to personify Magnum’s mission to #NeverStopPlaying than Iris?

This is a woman who has always pursued her own path to pleasure. As Iris says: “I have always lived my life like no-one’s watching. What a waste to live in fear of judgment. Go for it!”

The commercial by Production Company is Bacon Production and is directed by Martin Werner.
Magnum The Will
♬We can’t let it be
‘Cause we live in a time of make-believe♬

The commercial song is “Nothing Burns Like The Cold” by Snoh Aalegra Featuring Vince Staples. For those of you who like this song “Nothing Burns Like The Cold”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Snoh Aalegra provides the official music video of this song “Nothing Burns Like The Cold”.

Watch the whole advertisement here.

Magnum: The Will Featuring Iris Apfel
Client: Magnum
Geo: United Kingdom
Released: May 2019
Production Company: Bacon Production
Director: Martin Werner
Actors: Iris Apfel (American businesswoman)
Music: Nothing Burns Like The Cold by Snoh Aalegra Featuring Vince Staples

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