This is a commercial ad of McDonald’s. This commercial was released in March 2020 in United Kingdom. Under the title of “McDonald’s: Night Workers”.
It’s surprising to discover there are over 3 million night workers in the United Kingdom. Over 700 McDonald’s stay open 24/7 serving this overnight community.
No other brand comes near this scale of provision and service. In reality, McDonald’s serve a world most of us never see.
It was done by Leo Burnett, London advertising agency. the commercial by Production Company is Rogue Films and is directed by Sam Brown.
♬You could put some joy upon my face
Oh sunshine in an empty place
Take me to turn to and babe I’ll make you stay
This is the rhythm of the night
The night, hmm…
The rhythm of the night
This is the rhythm of my life
My life, hmm…
The rhythm of my life♬
Ocer 700 restauts serving a wold most of us never see.
If you’re awake, we’ re awake.
You can watch the full ad here. ▶
McDonald’s: Night Workers
Geo: United Kingdom
Released: March 2020
Advertising Agency: Leo Burnett, London
Chief Creative Officer: Chaka Sobhani
Copywriter: Rory Hall
Art director: Steph Ellis
Production Company: Rogue Films
Director: Sam Brown
Post Production: The Mill
Music: Rhythm of the Night by Hattie Webb