Mini: Don’t Fence Me In

This is a commercial ad of Mini. This commercial was released in January 2019 in United States. Under the title of “Mini Countryman: Don’t Fence Me In”.

Join Labrinth on a journey of inspiration, musical expression and creative freedom as he takes a drive in a 2019 MINI Countryman and puts a new spin on the classic song Don’t Fence Me In.

It was done by Pereira O’Dell, San Francisco advertising agency. And, the commercial by Production Company is Reset and is directed by Marcus Soderlund.

♬Give me land, lots of land under starry skies above
Don’t fence me in
Let me ride through the high flying city that I love
Don’t fence me in
Let me be by myself in the evening breeze
So listen to the murmur of the tall concrete
Send me off forever, but I ask you please
Don’t fence me in
Now put the spin in my wheels
Let me run away with my thoughts
Don’t fence me in♬
Mini Don't Fence Me In
Space To Inspire.
The Mini Countryman.

♬Don’t fence me in♬
Hey, guys! Yo, I got an idea.

The commercial song is “Don’t Fence Me In” by Labrinth. For those of you who like this song “Don’t Fence Me In”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Mini Countryman: Don’t Fence Me In
Client: Mini
Geo: United States
Released: January 2019
Advertising Agency: Pereira O’Dell, San Francisco
Chief Creative Officer: Rob Lambrechts
Creative Directors: Nick Sonderup, Estefanio Holtz
Head of Production:Tennille Teague
Executive Producer: Gemma Conway
Managing Director: Cory Berger
Group Brand Director: Steve Scutellaro
Director of Strategy: Tom Naughton
Strategy Director: John Redmond
Production Company: Reset
Director: Marcus Soderlund
Director of Photography: Pat Scola
Managing Director: Dave Morrison
Executive Producer / Bidding: Jen Beitler
Head of Production: J.P. Colombo
Producer: Ahnee Boyce
Editorial: Exile
Editor: Robert Lopuski
Photographer: Justin Bettman
Actor: Labrinth
Music Supervision: Winslow Bright @ Search Party
Music: Don’t Fence Me In by Labrinth


  1. Perry Rossi February 28, 2019
  2. J February 28, 2019
  3. Vytas m Barauskas March 1, 2019

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