NBA: Hands

This is a commercial ad of National Basketball Association (NBA). This commercial was released in January 2016 in United States. Under the title of “NBA: Hands”.

The NBA debuts a heartwarming new spot “Hands,” which tells the story of a 9-year-old NBA fan after he receives a post-game high-five from Golden State Warriors guard Andre Iguodala. The spot also highlights the launch of NBA Saturday Primetime on ABC beginning Jan. 23.

It was done by Translation advertising agency. And, the commercial by Production Company is Arts & Sciences and is directed by Matt Aselton.

You-oo-‘ve got the magic touch woo oo
It makes me glow so much oo woo oo
It casts a spell it rings a bell
The magic touch
Oh uh oh when I feel your…

The commercial song is “(You’ve Got) The Magic Touch” by The Platters. For those of you who like this song “(You’ve Got) The Magic Touch”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

NBA: Hands
Client: National Basketball Association (NBA)
Geo: United States
Released: January 2016
Advertising Agency: Translation
Production Company: Arts & Sciences
Director: Matt Aselton
Music: (You’ve Got) The Magic Touch by The Platters

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