NCADA: All American Girl

This is a commercial ad of NCADA (National Council on Alcoholism & Drug Abuse). This commercial was released in February 2016 in United States. Under the title of “NCADA: All American Girl”. #Heroin.

National Council on Alcoholism & Drug Abuse (NCADA), Schupp Consulting, and audio, sound and production studio, Mix Kitchen come together once again with a 60-second anti-heroin PSA that aired during Super Bowl 50 in St. Louis, MO. “All American Girl” is a fictional story set-to a lilting, melodic song that follows a vibrant, healthy, teenage girl from her days at cheerleading practice, in to a downward spiral of decay and despair as she breaks down from heroin addiction.

It was done by Schupp Consulting advertising agency. And, this commercial was directed by Scott Ferguson.

Started at a party, everyone was there
She had a couple pills on a little dare
Now she’s missing class, she’s dropping her compounds
Nobody knows where she is, not even her mom
Everybody thought she was the all-American girl
So there goes the books, it’s all about the score
There goes the doggie, life is such a bore
There goes the family, she’s got a new friend
There goes the looks, this is the end
I guess she really was the all-American girl

The commercial song is “All American Girl” by Craig J. Snider and Tipper O’Brien. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Last year’s Super Bowl commercial:

Watch the whole advertisement here.

NCADA (National Council on Alcoholism & Drug Abuse): All American Girl
Client: NCADA (National Council on Alcoholism & Drug Abuse)
Geo: United States
Released: February 2016
Advertising Agency: Schupp Consulting
Director: Scott Ferguson
Music: Song lyrics co-written by Craig J. Snider and Tipper O’Brien

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