This is a commercial ad of New York Life Insurance. This commercial was released in January 2020 in United States. Under the title of “New York Life Insurance: Love Takes Action”.
The Ancient Greeks had four words for love. The most admirable is called agápē. Love as an action. For 175 years, we’ve been helping people act on their love. #LoveTakesAction #GoodAtLife
It was done by Anomaly, New York advertising agency. And the commercial by Production Company is Sanctuary Content and is directed by Cole Webley.
Lyrics:
The Ancient Greeks had four words for love.
The first is philia.
Philia is affection that grows from friendship.
Next, there’s storge.
The kind you have for a grandparent or a brother.
“Come on, let’s go!”
Third, there’s eros.
The uncontrollable urge to say, “I love you.”
The fourth kind of love is different.
It’s the most admirable.
It’s called agape.
Love as an action.
That’s good. It takes courage.
Sacrifice.
Strength.
“You okay?”
For 175 years, we’ve been helping people act on their love.
So they can look back, or look ahead, and say…
We got it right. We did good.
Be good at life.
New York Life | 175 years
#LoveTakesAction
The commercial song is “Agápē” by Max Richter. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.
Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.
You can watch the full ad here. ▶
New York Life Insurance: Love Takes Action
Client: New York Life Insurance
Geo: United States
Released: January 2020
Advertising Agency: Anomaly, New York
Production Company: Sanctuary Content
Director: Cole Webley
Voice over: Tessa Thompson
Actors: Derek Basco, Emerson Basco, Isaiah Acevedo, Torrin Kimberly, Xavier Charcas
Music: Agápē by Max Richter
🏈🏈🏈2020 Super Bowl LIV Commercials: 📺📺😎😎Take a look at all of the commercials aired during the show. 🏆🤩🏈
Same ad is done without the commentary. It’s just simple piano. It pops up on TV every now and then. I would have to have my cable company’s record feature ready at an instant to record it. Not sure how I could save it to a file without using a microphone which would drop the quality some. New York life is being really really selfish keeping it to themselves. They probably prevented Max Ritcher from releasing it himself in any form when they hired him to compose it. What a shame.
I completely agree with Jeff above from his Feb 2020 comment. I just spent some serious time researching out the musician/name of the tune. You can tell it has something~ “Agape” probably has a copyright to it with New York Life. (Hmmm…Someone “may” purposely end their business as a patron IF, they wanted the tune in their classical collection and was disappointed to not find it available.)
Evidently money is everything🤑and no wonder Max has music out there for free and asks the user to donate to a charity, instead of just pay for it. Noble gesture? Or hypocrisy at it’s finest? You decide.🤔
I completely agree with Jeff above from his Feb 2020 comment. I just spent some serious time researching out the musician/name of the tune. You can tell it has something~ “Agape” probably has a copyright to it with New York Life. (Hmmm…Someone “may” purposely end their business as a patron IF, they wanted the tune in their classical collection and was disappointed to not find it available.)
Evidently money is everything and no wonder Max has music out there for free and asks the user to donate to a charity, instead of pay for it. Noble gesture? Or hypocrisy at it’s finest? You decide.🤔