New York Life: Love Takes Action

This is a commercial ad of New York Life Insurance. This commercial was released in January 2020 in United States. Under the title of “New York Life Insurance: Love Takes Action”.

The Ancient Greeks had four words for love. The most admirable is called agápē. Love as an action. For 175 years, we’ve been helping people act on their love. #LoveTakesAction #GoodAtLife

It was done by Anomaly, New York advertising agency. And the commercial by Production Company is Sanctuary Content and is directed by Cole Webley.

Lyrics:
The Ancient Greeks had four words for love.
The first is philia.
Philia is affection that grows from friendship.
Next, there’s storge.
The kind you have for a grandparent or a brother.
“Come on, let’s go!”
New York Life Love Takes Action
Third, there’s eros.
The uncontrollable urge to say, “I love you.”
The fourth kind of love is different.
It’s the most admirable.
It’s called agape.
Love as an action.
That’s good. It takes courage.
Sacrifice.
Strength.
“You okay?”

For 175 years, we’ve been helping people act on their love.
So they can look back, or look ahead, and say…
We got it right. We did good.

Be good at life.
New York Life | 175 years
#LoveTakesAction

The commercial song is “Agápē” by Max Richter. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

You can watch the full ad here.

New York Life Insurance: Love Takes Action
Client: New York Life Insurance
Geo: United States
Released: January 2020
Advertising Agency: Anomaly, New York
Production Company: Sanctuary Content
Director: Cole Webley
Voice over: Tessa Thompson
Actors: Derek Basco, Emerson Basco, Isaiah Acevedo, Torrin Kimberly, Xavier Charcas
Music: Agápē by Max Richter

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4 Comments

  1. Jeff February 17, 2020
  2. tes March 28, 2020
  3. tes March 28, 2020
  4. Dee April 30, 2020

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