NFL: Hope

This is a commercial ad of National Football League (NFL). This commercial was released in September 2017 in United States. Under the title of “NFL: Hope”.

The best entertainment in the world is back. Let the show begin.

It was done by Grey, New York advertising agency. And, the commercial by Production Company is Elastic and is directed by Paul Mitchell.

The National Football League Presents
In Association With NFL Films
Starring The New England Patriots
Landon Collins

♬I’m sayin’
United Nations keep watchin’
I’ll play the hero
Media keep talkin’, but who want to stop me?
I run, I write, I rock
I ran that’s right, I run
I write, I rock, I ran, I’m sayin’

Just shock and awe
Just shock and awe
Just shock and awe
Better brace yourself

Just shock and awe
Just shock and awe
Just shock and awe
Better brace yourself

Give it up
Give it up♬

The Pittsburgh Steelers
Myles Garrett
The Green Bay Packers
Deshaun Watson
Dak Prescott
Von Miller
Music By Miguel
Earl Thomas
Let The Show Begin

The commercial song is “Shockandawe” by Miguel. For those of you who like this song “Shockandawe”, you can download it from Amazon or iTunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.
NFL Hope
Watch the whole advertisement here.

NFL: Hope
Client: National Football League (NFL)
Geo: United States
Released: September 2017
Campaign: “Let the Show Begin”
Advertising Agency: Grey, New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Art Director: Mike Cicale
Creative Director/Copywriter: Cameron Miller
Project Director: Hank Romero
EVP/Global Account Director: Brian Weston
SVP/Account Director: Courtney Berry
Senior Account Executive: Lucy Hallowell
Assistant Account Executive: Michael Jones
Executive Strategy Director: Tony Lederer
Senior Planner: Nicolas Pilaprat
Senior Planner: Ben Michaels
Content Strategist: Bryce Mathias
Sound Design: Sound Lounge
Executive Producer: Mike Gullo
Producer: Becca Falborn
Co-Mixed by Rob Sayers and Peter Holcomb
Production Company: Elastic
Director: Paul Mitchell
Director of Photography: Sean Stiegemeier / Giorgio Scali
Live Action Producer: Richard Weager
Production Designer: Shel Greb
Design Studio: Elastic
Creative Director: Paul Mitchell & Lisa Bolan
Designer(s): James Levy, Nadia Tzuo
Producer: Lee Buckley / Heather Johann
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Directors: Linda Carlson & Jennifer Sofio Hall
VFX Supervisor / 2D Lead: Maciek Sokalski
CG Supervisor / 3D Lead: Andrew Romatz
3D Artists: Ian Ruhfass
2D Artists: Elliot Brennan, Brinton Jaecks
Roto Artists: Tiffany Germann
Colorist: Paul Yacono
Color Assistant: Chris Riley
Color Producer: Jenny Bright
Actors: Dak Prescott, Deshaun Watson, Earl Thomas, Green Bay Packers, Landon Collins, Myles Garrett, New England Patriots, Pittsburgh Steelers, Tom Brady, Von Miller
Music: Shockandawe by Miguel


  1. Sue scheetz September 17, 2017
  2. concerned NFL fan September 21, 2017
  3. Walter Mittey September 21, 2017

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