NHS Give Blood: Represent

This is a commercial ad of NHS Give Blood. This commercial was released in October 2016 in United Kingdom. Under the title of “NHS Give Blood: Represent”.

People of black and Asian heritage are beginning to be represented in all walks of society, from the arts, sport through to politics. However one key place they aren’t representing themselves is in blood donation sessions.

To inspire the next generation of donors we have created a special film. Featuring a fantastic performance from Lady Leshurr and support from a range of ambassadors from the black and Asian community, the film asks people to step up and Represent.

Currently just 3% of black or Asian people donate blood. It’s time this changed.

It was done by MullenLowe, London advertising agency. And the commercial by Production Company is Iconoclast and is directed by Rohan Blair-Mangat.

♬The worid’s full of talented people
The passion is some is less than another’s that balance in-equal
But you could be a rapper and be cool
You could be your singer in a band to a kid that’s in pre-school
Whether you decide to be a pilot and fly private
A boxer in the ring and you fight till your eyes violet
A librarian so you like when the times silent
A voluntary worker the smile on a child’s priceless
The sky has no limits
You could be an artist painting a vivid image
A nail technician booking clients for acrylics
A bartender at a nightclub pouring spirits
NHS Give Blood Represent
You could be an actor
Could be into fashion
You could be a dancer readt to make it happen
You could be going back and forth on a basketball court
Or a chef seasoning your salmon
That’s talent
We are the sound of the streets
We are the voice of the youth so we shout and we scream
And we are the ones making policies
We are the scientists who create magic in the laboratories
We are the tropical spirits of the islands
We are the footballers that love striking
But we ain’t representing in other ways
Like giving blood to make another see better days.♬

Only 3% of blood
donors are
black or asian

♬We all gotta take some time to make it right
We gotta take some time, give blood, save a life♬

Register and represent

The commercial song is “Represent” by Lady Leshurr. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

NHS Give Blood: Represent
Client: NHS Give Blood
Advertising Agency: MullenLowe, London
Production Company: Iconoclast
Director: Rohan Blair-Mangat
Producer: Tom Knight
Executive Producer: Anna Smith
Director of Photographer: Benjamin Thomas
Editor: Ellie Johnson @ Speade
Colorist: George K @ MPC
Actress: Lady Leshurr (English rapper, singer)
Music: Represent by Lady Leshurr


  1. dickhead November 13, 2018
    • Lady Leshurr November 14, 2018
  2. Medz January 4, 2019
    • sungyoung LEE January 4, 2019
  3. Kate Louise Chapman October 6, 2020

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