Nike: Beginnings Featuring LeBron James

This is a commercial ad of Nike. This commercial was released in December 2019 in United States. Under the title of “Nike: Beginnings Featuring LeBron James”.

LeBron James is using the power of sport to help change the game for every kid from Akron and beyond. His story will never be repeated and that’s exactly the point.

Just a kid from Akron, LeBron James is building a legacy that extends far beyond the basketball court. The latest Nike Beginnings spot underscores King James’ commitment to helping kids in his hometown — and around the world — to dream big.

It was done by Wieden+Kennedy, Portland advertising agency.
Nike Beginnings
We always hear about an athlete’s humble beginnings.
How they emerged from poverty or tragedy to beat the odds…
They’re supposed to be the stories of determination that capture the American Dream.

♬All along we, I can hear me
I can hear, I can hear
I can hear, I can hear crying

All around me I can hear ’em
So what is gonna happen now?♬

They’re supposed to be stories that let you know, these people are special.
But do you know what would be really special?
If there were no more humble beginnings.

Just do it.

The commercial song is “Naeem” by Bon Iver. For those of you who like this song “Naeem”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Bon Iver provides the official music video of this song “Naeem”.

Watch the whole advertisement here.

Nike: Beginnings Featuring LeBron James
Client: Nike
Geo: United States
Released: December 2019
Advertising Agency: Wieden+Kennedy, Portland
Actor: LeBron James
Music: Naeem by Bon Iver

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