Nike: Carry Me

This is a commercial ad of Nike. This commercial was released in November 2019 in United States. Under the title of “Nike: Carry Me Featuring Elena Delle Donne”.

Elena Delle Donne and her big sister Lizzie have a special bond. That bond influences all of Elena’s choices, including inspiring a shoe for all athletes – the Nike Air Zoom UNVRS, featuring the New FlyEase Technology.

The latest Nike spot, featuring Washington Mystics forward Elena Delle Donne, highlights Delle Donne’s relationship with her older sister, Lizzie, who has cerebral palsy and autism and is also deaf and blind.

“My sister’s been carrying me her whole life,” says Delle Donne. “She is the big sister. I’m the little one looking up.”

The spot will air on Thanksgiving during the Dallas Cowboys vs. Buffalo Bills game, as well as the Oklahoma City Thunder vs. New Orleans Pelicans game November 29. The spot will also appear throughout December during additional NBA games.

It was done by Wieden+Kennedy, Portland advertising agency. And, the commercial by Production Company is Biscuit Filmworks and is directed by Isaiah Seret.
Nike Carry Me
My sister’s been carrying me my whole life.
She’s always there for me when I need her the most.
Touch is everything between the two of us.
It’s how we have our sisterhood.

She is the big sister.
I’m the little one looking up.
My Sister is the inspiration for all of my choices.
She gives me strength.
Everyone thinks I carry her.
But she’s the one carrying me.

The commercial song is Original Music by composer Hanan Townshend. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

But, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

Watch the whole advertisement here.

Nike: Carry Me Featuring Elena Delle Donne
Client: Nike
Geo: United States
Released: November 2019
Advertising Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte, Ryan O’Rourke
Art Director: Caitlin Alexander
Copywriter: Guilherme Souza, Ed Harrison
Associate Producer: Shani Storey Jasmyn Barr
Producer: Emily Knight
Executive Producer: Jake Grand, Krystle Mortimore
Director of Broadcast Production: Matt Hunnicutt
Production Company: Biscuit Filmworks
Director: Isaiah Seret
Director of Photography: Janusz Kaminski
Line Producer: Max Knies
EP: Jeff McDougall
Actor: Elena Delle Donne (American basketball player)
Music: Original Music by composer Hanan Townshend

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