Nike: Dream Crazy

This is a commercial ad of Nike. This commercial was released in September 2018 in United States. Under the title of “Nike: Dream Crazy”.

For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. To celebrate that rich diversity, the second film in the JDI series, “Dream Crazy,” focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.

Along with inspirational pros — LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge — in this film, you’ll meet incredible athletes: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10 years old has become the one to beat on his wrestling team; Charlie Jabaley — an Ironman who made over his life by dropping 120 pounds, going vegan, and in the process, reversed the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who simultaneously played linebacker and was named homecoming queen during her high school senior season.

Additional appearances are made by emerging professional athletes and world champions alike: Canadian soccer star Alphonso Davies; Hawaiian big wave surfer Kai Lenny; American skateboarders Lacey Baker and Nyjah Huston; German champion boxer Zeina Nassar; and U.S. Soccer’s Women’s National Team.

Narrated by Colin Kaepernick, “Dream Crazy” provides encouragement to everyone who has crazy dreams and goals that may seem unsurmountable. #justdoit

It was done by Wieden+Kennedy, Portland advertising agency.
Nike Dream Crazy
Lyrics:
If people say your dreams are crazy
If they laugh at what you think you can do
Good
Stay that way
Because what non-believers fail to understand is that calling a dream crazy is not an insult
It’s a compliment
Don’t try to be the fastest runner in your school
Or the fastest in the world
Be the fastest ever
Don’t picture yourself wearing OBJ’s jersey
Picture OBJ wearing yours
Don’t settle for homecoming queen or linebacker
Do both
Lose 120 pounds and become an Ironman after beating a brain tumor
Don’t believe you have to be like anybody to be somebody
If you’re born a refugee, don’t let that stop you from playing soccer
For the national team
At age 16
Don’t become the best basketball player on the planet
Be bigger than basketball
Believe in something, even if it means sacrificing everything
When they talk about the greatest team in the history of the sport, make sure it’s your team
If you have only one hand, don’t just watch football
Play it
At the highest level
And if you’re a girl from Compton, don’t just become a tennis player
Become the greatest athlete ever
Yeah, that’s more like it
So don’t ask if your dreams are crazy
Ask if they’re crazy enough

It’s only crazy until you do it.
Just do it.
Nike

The commercial song is “We Move Lightly” by Dustin O’Halloran. For those of you who like this song “We Move Lightly”, you can download it from Amazon or iTunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

Watch the whole advertisement here.

Nike: Dream Crazy
Client: Nike
Geo: United States
Released: September 2018
Advertising Agency: Wieden+Kennedy, Portland
Art Director: Sara Phillips
Copywriter: Alex Romans
Copywriter: Dylan Lee
CD: Alberto Ponte, Ryan O’Rourke
Actors: Colin Kaepernick, LeBron James, Serena Williams, Odell Beckham Jr., Megan Blunk, Isaiah Bird, Ironman athlete, Charlie Jabaley, Michigander Alicia Woollcott, Alphonso Davies, Lacey Baker, Nyjah Huston, Zeina Nassar, United States women’s national soccer team
Music: We Move Lightly by Dustin O’Halloran

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