Nike: Smile

This is a commercial ad of Nike. This commercial was released in August 2017 in United Kingdom. Under the title of “Nike: Mo Farah – Smile”.

As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film Smile celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career…and unbeatable smile.

Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles the unseen gruelling journey and mental strength behind his smiley persona. Smile gives viewers an unprecedented insight of Mo’s journey and toughest training moments, set against the backdrop of London where Mo grew up.

It was done by Wieden+Kennedy, London advertising agency. And, the commercial by Production Company is Rogue Films and is directed by Mark Zibert.

You smiled a smile that made it look easy.
Made people stop and stare.
The happiness you felt you gave it so freely
They would never guess what got you there.
Nike Smile
To be precise I mean the sleepless nights, I mean the
Uphill struggle to the steepest heights

And in that space of your lonely performance
Suddenly you become your own reassurance
That’s when you realise you don’t need assurance –
Only endurance.

You fought through the darkest hours of the night.
So this is light work, the power is in the mind.

Now you’re adorned in the glory of the final mile.
And it’s all in the story behind your smile.

The commercial song is Original Music by George the Poet (Pitch & Sync). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Nike: Mo Farah – Smile
Client: Nike
Geo: United Kingdom
Released: August 2017
Advertising Agency: Wieden+Kennedy, London
Clients: Philip Jacobson, Bradley Firth, Katie Franz
Markets: Western Europe
Creative directors: Anders Stake, Adam Fish
Creatives: Tom Hall, Kate Baker
Executive creative directors: Tony Davidson, Iain Tait, Kim Papworth
Group account director: Ryan Fisher
Account director: Sophy Woltman
Account manager: Sophie Lake
Head of planning: Paul Colman
Planner: Paula Bloodworth
TV producer: Anna Neilson
TV production assistant: Iona Patterson
Production company: Rogue Films
Director: Mark Zibert
Executive producers: Charlie Crompton, Orlando Wood
Line producer: Sophie Hernandez Weldon
Director of photography: Ross Giardina
Editorial company: Final Cut
Editors: Dan Sherwen
Nikki Porter: Leila Gaabi
VFX company: Time Based Arts
VFX supervisors: Jo Gutteridge, Tom Johnson
Sound studio: Factory Studios
Sound designers: Jack Hallett, Anthony Moore
Producer: Becky Bell
Actor: Mo Farah (British distance runner)
Music: Original Music by George the Poet (Pitch & Sync)

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