Nike: The Roger Effect

This is a commercial ad of Nike. This commercial was released in June 2017 in United States. Under the title of “Nike: The Roger Effect”.

Winning is only one side of the story. Welcome to The Roger Effect. #InspirationUnmatched

It was done by Wieden+Kennedy, Portland advertising agency.
Nike The Roger Effect
Fifteen, Love. Thirty, love.
Oh, what an amazing backhand!
Forty, love. Game, set, match, Federer.

♬They say it’s off the record gotta keep it clean
Can’t be too abusive can’t be too obscene
But he’s got a plan to build a future
He’s been putting it off for way too long
Another safety pin put though his cheek
And he’s three chords short of a punk rock song
Wicked is as wicked does he’ll fight it till the end he’ll show

I’m a wicked one
I’m a wicked one
I’m a wicked one
I’m a wicked one♬

The commercial song is “I’m a Wicked One” by The Hives. For those of you who like this song “I’m a Wicked One”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Nike: The Roger Effect
Client: Nike
Geo: United States
Released: June 2017
Advertising Agency: Wieden+Kennedy, Portland
Global Creative Director: Alberto Ponte
Global Creative Director: Ryan O’Rourke
Copywriter: Jeff Salomonsson
Art Director: Lee Jennings
Integrated Production Director: Matt Hunnicutt
Integrated Producer: Emily Knight
Creative Management: Annie Quach
Studio Designer: Randall Garcia
Retoucher: Kyle Pero
Motion Production: Jeff Ackley
Design: Jeff Ackley
Strategic Planning: Andy Lindblade
Actor: Roger Federer (Swiss professional tennis player)
Music: I’m a Wicked One by The Hives

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