O2: Follow the Rabbit

This is a commercial ad of O2. This commercial was released in March 2017 in United Kingdom. Under the title of “O2: Follow the Rabbit”.

Follow the rabbit to a world of unforgettable live experiences, across the UK, for everyone on O2.

The blue rabbit is our guide to this world; follow it and you’ll get access to more music, more sport and more entertainment. #FollowTheRabbit

It was done by VCCP, London advertising agency. And, the commercial by Production Company is Outsider and is directed by Dom & Nic.

Are you the kind of person that would follow this rabbit?
Or, perhaps you’re staying in – again.
Catching up on catch up.
Where it’s going, could be anywhere, but it will be a once in a lifetime un-rewindable experience.
So. Are you coming?
Unforgettable live experiences across the UK.
More for you. O2.

Music. Sport. Entertainment.
More for you

The commercial song is “Run Boy Run” by Woodkid. For those of you who like this song “Run Boy Run”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Woodkid provides the official music video of this song “Run Boy Run”.

Watch the whole advertisement here.

O2: Follow the Rabbit
Client: O2
Geo: United Kingdom
Released: March 2017
Advertising Agency: VCCP, London
Production company: Outsider
Directors: Dom & Nic
Producer: John Madsen
Editing house: Final Cut
Editor: Ed Cheesman
Executive creative director: Neil Davies
Creative director: Jorge Montiel
Music: Run Boy Run by Woodkid

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