Orange: Alone In The World

This is a commercial ad of Orange. This commercial was released in June 2018 in France. Under the title of “Orange: Alone In The World”.

Orange supports you when everything shifts dramatically and launches its new Service 24h campaign. The heart beats on the fast lane, hands become sweaty, fear is going up… who never experiment that feeling when you cannot find… your mobile phone?

It’s a fact, world is falling down when we are far from our mobile phone, even for few seconds.

Orange spotlights this special feeling in its latest TVC, directed by Martin Werner (Henry), to showcase its 24h service guaranteed who allows you a mobile loan within 24h in case of mobile loss, theft or damages.

It was done by Publicis Conseil, Paris advertising agency. And, the commercial by Production Company is Henry and is directed by Martin Werner.

Orange Alone In The World
(Ski-doo-be-dop) We were at a party (Eww)
(Ski-doo-be-dop) His ear lobe fell in the deep (Eww)
(Ski-doo-be-dop) Someone reached in and grabbed it (Eww)
(Ski-doo-be-dop) Was a rock lobster (Eww)

Rock lobster

It doesn’t take long to feel lost without your mobile.
24H Servics Guarantee.
Mobile lending in case of loss, damage or theft.

It’s all about care
What matters to you Orange

The commercial song is “Rock Lobster” by The B-52’s. For those of you who like this song “Rock Lobster”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Orange: Alone In The World (Seul au Monde version longue)
Client: Orange
Geo: France
Released: June 2018
Advertising Agency: Publicis Conseil, Paris
Creative Director: Fabrice Delacourt
Copywriter: Vincent Cusenier
Art Director: Lucie Vallotton
Art Director Assistant: Alexandre Perdereau
Strategic Planner: Damien Sabatier
Account Management: Marie Wallet, Anne Dauvé, Emilie Jeanneau, Sherelle Ramire
TV Production: Pierre Marcus, Benjamin Auberdiac @ Prodigious
Production Company: Henry
Post-Production: McMurphy, Baconx
Producer: Jean-Luc Bergeron
Producer Director: Yannick Dupas
Post-Production Director: Françoise Hernandez
Director: Martin Werner
Director of Photography: Nicolaj Brüel
Editing: Adriana Legay
Color Grading: Hannibal Lang
VFX: Ludvig Hallenius, Robin Töndel
Sound Production: Joël Tessonneau @ Prodigious
Music: Rock Lobster by The B-52’s

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