This is a commercial ad of Orange. This commercial was released in September 2019 in France. Under the title of “Orange: Bien vivre le digital (Being Human)”.
We all have great power. We all have great responsibility. That’s what we believe when it comes to technology. The digital world offers us great opportunities: to inform, to learn, to think, to create, to act … but these wide-ranging possibilities also come with a shared duty, to behave responsibly.
This is why we’re committed to co-building a world where everyone can make the most of the latest technologies, while being protected from the potential pitfalls. That’s the message behind our new campaign that portrays the relationship of a father and his teenage daughter when she receives her first smartphone from him.
It was done by Publicis Conseil, Paris advertising agency. And, the commercial by Production Company is Grand Bazar and is directed by Katia Lewkowicz.
There are so many things that I want to tell you…
You are still so young…
Try to keep in mind that there is also a world out there.
Be careful, but don’t be scared.
And don’t ever let anyone tell you how you should look…
Or how you should think.
I know I am not perfect either, but…
I try to improve myself…
…Learning to talk to you.
So please, promise me you’ll never forget how beautiful this world is especially now that you have this in your hand.
Learn how to use tech responsibly
Watch the whole advertisement here.
Orange: Bien vivre le digital (Being Human)
Released: September 2019
Advertising Agency: Publicis Conseil, Paris
Production Company: Grand Bazar
Director: Katia Lewkowicz
Producer: Juliette Desmarescaux
Director of Photography: Jake Scott
Music: Swedish Garden by Brice Davoli