Oxford Cool Robot: Never Give Up

This is a commercial ad of Oxford. This commercial was released in August 2016 in France. Under the title of “Oxford Cool Robot: Never Give Up”.

We all have our moments of doubt and run into obstacles. Never give up! Oxford prompts you to go that extra mile because it is by trying, again and again and by never ever letting go that you eventually succeed. So, like this Cool Robot, #NEVER GIVE UP!

It was done by Gyro:ailleurs exactement, Paris advertising agency. And the commercial by Production Company is U-Man Films and is directed by Drake Doremus.

The commercial song is “Juna” by The Mary Onettes. For those of you who like this song “Juna”, you can download it from Amazon or iTunes.
Oxford Never Give Up
Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

Watch the whole advertisement here.

Oxford Cool Robot: Never Give Up
Client: Oxford Notebooks and Agendas (Hamelin group)
Geo: France
Released: August 2016
Advertising Agency: Gyro:ailleurs exactement, Paris
Art Director: Laurent Salles / Aurore Michelin
Copywriter: Thierry Brioul
Production Company: U-Man Films
Producer: Hervé Humbert
Director: Drake Doremus
Sound design: Schmooze
Post-production: Firm
Music: Juna by Philip Ekström & Henrik Ekström (Swedish indie dream pop band The Mary Onettes Members)


  1. humbert August 29, 2016
    • Mary onettes Fan October 7, 2016
  2. Henan (Producer) August 29, 2016
  3. Herve Humbert October 21, 2016
  4. Leena November 2, 2016
    • sungyoungLEE November 2, 2016

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