Pampers: Twelve Days Of Midwives

This is a commercial ad of Pampers. This commercial was released in December 2017 in United Kingdom. Under the title of “Pampers: Twelve Days Of Midwives”.

The most important thank you shouldn’t go unsaid. Join us in thanking 40,000 Midwives this Christmas.

UK Midwives have given so much this year and work incredibly hard over the festive season to help deliver the most precious gift of all – babies.

Unfortunately, 1 in 3 midwives feel undervalued. That’s why this Christmas, Pampers are asking the nation to show their support and to say #ThankYouMidwife

For every thank you shared on social media, Pampers will donate £1 to the Royal College of Midwives Benevolent Fund.

Watch our brand new Christmas ad filmed at the Princess Anne Hospital in Southampton during December 2017, featuring real footage of midwives going about their daily duties with real families.

It was done by Saatchi & Saatchi, London advertising agency. And, the commercial by Production Company is Hla films and is directed by Simon Ratigan.
Pampers Twelve Days Of Midwives
♬In the twelfth hour of labor my midwife gave to me
Twelve dads a drumming
Eleven wipers wiping
Ten wards a beeping
Nine ladies laughing
Eight aids for milking
Seven swabs then swirling
Six nieces waiting
Five holds and clings
Four calming words
Three clenched bents
Two purple gloves
And a perfect little baby♬

Thank You, Midwives
for everything you’ve given this year.


The commercial song is “The Twelve Days of Christmas” by Frederic Austin. For those of you who like this song “The Twelve Days of Christmas”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Pampers: Twelve Days Of Midwives
Client: Pampers
Geo: United Kingdom
Released: December 2017
Advertising Agency: Saatchi & Saatchi, London
Agency Producer: Anne O’Neill
Creative Group: Callum Langley, Andy McDonald, Rob Burleigh
Production Company: Hla films
Director: Simon Ratigan
Executive Producer: Mike Wells
Producer: Tim Daukes
Director of Photography: Catherine Derry
Editor: Eoin Mcloughlin
Post Production: Adam Spivey @ The Playroom
Sound: Phil Bolland @ Factory
Music: The Twelve Days of Christmas by Frederic Austin


  1. Carol Munt December 21, 2017
  2. Tom July 13, 2018
  3. Tom July 13, 2018

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