This is a commercial ad of Pampers. This commercial was released in November 2018 in United Kingdom. Under the title of “Pampers: Un-Silent Night”.
UK midwives work incredibly hard over Christmas to deliver the most precious gift of all – babies! Pampers want to thank them.
So we’ve joined forces with Paloma Faith and created The #ThankYouMidwife Choir to show how nights on a maternity ward are anything but silent, as 72% of babies are born outside of working hours.
It was done by Saatchi & Saatchi, London advertising agency. And, the commercial by Production Company is HLA and is directed by Simon Ratigan & Justin Stokes.
♬Silent night, holy night!
All is calm, all is bright
Round yon Virgin, Mother and Child
Holy Infant so tender and mild
Sleep in heavenly peace
Sleep in heavenly peace…♬
For all your not – so – silent nights…
thank you, midwives.
Silent Night by Paloma Faith ft. The #ThankYouMidwife Choir
See it for yourself below:
As part of our #ThankYouMidwife campaign, Pampers is saying a seasonal thanks to those helping deliver the most precious gift of all – babies! We pledge to donate an additional £1 to the Royal College of Midwives Benevolent Fund for every download of Silent Night by Paloma Faith and The #ThankYouMidwife Choir. As 72% of babies are born outside of working hours, a silent night is one thing midwives won’t be getting this Christmas… DOWNLOAD NOW.
Pampers: Un-Silent Night
Geo: United Kingdom
Released: November 2018
Advertising Agency: Saatchi & Saatchi, London
Audio Post Production: Wave Studios
Production Company: HLA
Directors: Simon Ratigan & Justin Stokes
Producer: Tim Daukes
Post Production: The Mill
Music: Silent Night by Paloma Faith featuring The Thank You Midwife Choir