Penningtons: Yoga

This is a commercial ad of Penningtons. This commercial was released in January 2016 in Canada. Under the title of “Penningtons: Yoga”. #iwontcompromise.

Body confidence and self-acceptance are topics that have grown in popularity over recent years. Why? The fact of the matter is that our world is still filled with stigma, stereotypes and unrealistic expectations. It’s time to reclaim power from a society that thinks we should look or act a certain way based on our appearance. Instead of trying to change ourselves to fit an arbitrary standard, let’s change perceptions. As advocates for body diversity and size acceptance, we at Penningtons want to work with you to create a new convention: that beauty, strength, and confidence come in different sizes, shapes, and heights.

#iwontcompromise is a movement that celebrates doing what we love, wearing what makes us feel good, and being who we are without compromise. No limits, no fears, no judgments, just pure enjoyment. When we hold ourselves back in fear of how we may be perceived, society misses out. Let them stare. Let them see what we can do. Let’s inspire them together.

It was done by LG2, Montreal advertising agency. And, the commercial by Production Company is La Cavalerie and is directed by Raphaël Ouellet.

The commercial song is Original Music by Circonflex. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Penningtons: Yoga
Client: Penningtons
Geo: Canada
Released: January 2016
Advertising Agency: LG2, Montreal
Production Company: La Cavalerie
Director: Raphaël Ouellet
Choreographer: Dianne Bondy
Music: Original Music by Circonflex

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