Penny: Natürlich für alle

This is a commercial ad of Penny. This commercial was released in January 2019 in Germany. Under the title of “Penny: Natürlich für alle (Organic Food for all)”.

PENNY and Serviceplan are launching a campaign with the entertainer NENA for their own brand “Naturgut”. Under the motto “Organic Food for all”, the integrated campaign is intended to raise awareness of natural nutrition.

Join German Queen of Pop, Nena, on a little stroll through our latest fully organic fairy tale. Full of lovely details and charming micro stories hidden in each and every scene, you could easily play a little real-life version of Where’s Waldo along the way. Who’s in?

It was done by Serviceplan, Hamburg advertising agency. And, the commercial by Production Company is Tony Petersen Film and is directed by Martin Aamund.

♬It’s a Fine Day
People open windows
They leave their houses
Just for a short while
They walk by the grass
And they look at the grass
They look at the sky
It’s going to be a fine night, tonight
It’s going to be a fine day, tomorrow…
It’s a Fine Day♬
Penny Natürlich für alle
Natürlich für alle (Organic Food for all)

The commercial song is “It’s A Fine Day” by Nena. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original of this song is “It’s A Fine Day” by Jane. For those of you who like this song “It’s A Fine Day”, you can download it from Amazon or iTunes.

Edward Barton wrote the lyrics as a poem when living in the Hulme area of Manchester. It was originally sung unaccompanied by, and credited to, Jane – that is, Jane Lancaster, Barton’s girlfriend.

Watch the whole advertisement here.

Penny: Natürlich für alle (Organic Food for all)
Client: Penny
Geo: Germany
Released: January 2019
Advertising Agency: Serviceplan, Hamburg
Production Company: Tony Petersen Film
Director: Martin Aamund
Post-Production: Sehsucht
Music: It’s A Fine Day by Nena

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