Pepsi Max Cherry: Taste Revolution

This is a commercial ad of Pepsi Max Cherry. This commercial was released in February 2016 in United Kingdom. Under the title of “Pepsi Max Cherry: Taste Revolution”. #LiveForNow.

We asked people to describe the intense taste of Pepsi MAX Cherry and then, partnering with GIF-ITI artist INSA, brought their words to life.

A 360 degree camera rig was built around the installation using 90 cameras, allowing every angle of the art to be captured simultaneously. Each artwork was painted twenty four times over, layer upon layer, so they would animate when put together using stop motion.

It was done by Abbott Mead Vickers BBDO, London advertising agency.

Pepsi Max Presents
Taste Revolution
Ft. Insa
We Asked People To Describe The Taste Of Pepsi Max Cherry
Then Brought Their Words To Life
‘Tastes Like That First Majestic Kiss’ @V_Good_Jayck
‘Tastes Like A Chilled Cherry Abyss’ @DavidLock
‘Tastes Like Roaring Across Icy Glaciers’ @Charli_XCX
What Does Pepsi Max Cherry Taste Like To You?
Pepsi Max Cherry
Maximum Cherry
Maximum Taste
Download The GIF-ITI App For The Augmented Experience

The music and artist in this commercial wasn’t made public, so I can’t find out who they are. If you know the music title and artist, please leave a comment about their information.

Watch the whole advertisement here.

Pepsi Max Cherry: Taste Revolution
Client: Pepsi
Geo: United Kingdom
Released: February 2016
Advertising Agency: Abbott Mead Vickers BBDO, London
Music: Original Music by Unknown artist

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