Powerade: Movie

This is a commercial ad of Powerade. This commercial was released in May 2018 in United States. Under the title of “Powerade: Movie”.

With one of sport’s most anticipated stages on the horizon, POWERADE® – the Official Sports Drink of the FIFA World Cup™ – is back on the sidelines. POWERADE today unveiled the second ad from its new “That’s Some Kind of Power” campaign.

“That’s Some Kind of Power” debuted earlier this year during NCAA March Madness with a 30-second ad titled “Ankles”. The basketball-themed spot lifted the veil on the new platform celebrating POWERADE’s deep roots in sports by using hyperbole and humor to give powerful moments even more power.

“Movie”, meanwhile, features a familiar bodega owner who envisions the soccer fame he would have enjoyed if he’d only had POWERADE back in his day. A colorful flashback includes crazy slide tackles and an epic bicycle kick.

Powerade Movie
It was done by Wieden+Kennedy, Portland advertising agency. And the commercial by Production Company is Somesuch and is directed by Daniel Wolfe.

The commercial song is “Madama Butterfly, Act II : Un Bel di Vedremo” by Maria Callas. For those of you who like this song “Madama Butterfly, Act II : Un Bel di Vedremo”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Powerade: That’s Some Kind of Power – Movie
Client: Powerade
Geo: United States
Released: May 2018
Advertising Agency: Wieden+Kennedy, Portland
Creative Directors: Max Stinson, Erik Fahrenkopf
Copywriter: Damian Fitzgerald
Art Directors: Derrick Ho, James Moslander
Senior Producer: Jennifer Fiske
Planning Directors: Henry Lambert, Zack Kaplan
Group Media Director Alex Barwick
Executive Creative Directors: Eric Baldwin, Jason Bagley
Head of Productions: Matt Hunnicutt, Mike Davidson
Production Company: Somesuch
Director: Daniel Wolfe
Executive Producers: Tim Nash, Nicky Barnes
Line Producer: Lee Groombridge
Director of Photography: Chayse Irvin
Production Designer: Andrew Clark
Wardrobe: Patrik Milani
Editorial Company: Cosmo Street
Editor: Tom Lindsay
Post Producer: Jonlyn Williams
Assistant Editor: Habib Semaan
VFX Company: Kevin
Executive Producer/Partner: Sue Troyan
Executive CD/Partner: Tim Davies
VFX Producer: Leighton Greer
Mix Company: Lime Studios
Mixer: Dave Wagg
VFX Supervisor/Lead
Music Company: Walker
Music: Madama Butterfly, Act II : Un Bel di Vedremo by Maria Callas

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