Privacy on iPhone: Private Side

This is a commercial ad of Apple iPhone. This commercial was released in March 2019 in United States. Under the title of “Privacy on iPhone: Private Side”.

Your privacy matters. From encrypting your iMessage conversations, or not keeping a history of your routes in Maps, to limiting tracking across sites with Safari. iPhone is designed to protect your information.

It was done by TBWA\Media Arts Lab, Los Angeles advertising agency. And, the commercial by Production Company is RadicalMedia and is directed by Alexander Payne.

Let me see that!
Privacy on iPhone Private Side
If Privacy matters in your life
It should matter to the phone your life is on
Privacy . That’s iPhone.

Sweet charity with Shirley MacLaine.
Bob Fosse’s masterpiece choreography “The Aloof” is danced to this tune.

The Aloof, The Heavyweight, and The Big Finish dance scenes with excellent choreographies from the movie Sweet Charity: The Adventures of a Girl Who Wanted to Be Loved (1969).

Watch the whole advertisement here.

Privacy on iPhone: Private Side
Client: Apple
Geo: United States
Released: March 2019
Advertising Agency: TBWA\Media Arts Lab, Los Angeles
Production Company: RadicalMedia
Director: Alexander Payne
Actress: Shea McHugh
Music: Original Music by Unknown artist


  1. Borja March 21, 2019
  2. ElGee March 23, 2019
  3. Maria de Jesus Gutierrez March 24, 2019
    • Denise April 13, 2019
  4. Sadie March 24, 2019
  5. dddillon March 26, 2019
  6. Jdjdjdjjddjdjd August 4, 2019
  7. Jdjdjdjjddjdjd August 4, 2019

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