Project Literacy: The Alphabet of Illiteracy

This is a commercial ad of Project Literacy. This commercial was released in February 2016 in United States. Under the title of “Project Literacy: The Alphabet of Illiteracy”. #ProjectLiteracy.

There are 757 million people who cannot read a single sentence. The consequences of illiteracy go far beyond not being able to read a book – it fuels some of the world’s biggest problems.

It was done by FCB Inferno advertising agency.

A is for AIDS, you know (AIDS)
B is for blood that flows (Bloodshed)
C is is every girl a child bride (Child bride)
D is another dose (Drug Dose)
E is Ebola close (Ebola)
F FGM a child dies (Female Genital Mutilation)
G girls are pushed behind (Gender Inequality)
H homeless rain (Homeless)
I hate to see those babies die (Infant Mortality)
J Jail your life’s destroyed (Jail)
K killed by little boys (Kalashnikov)
L lives we’ve lost before their time (Life Expectancy)
M (Malnutrition)
N (No Childhood)
O (Overdose)
P (Poverty)
I could go on all day
Q (Quitting School)
R (Radicalization)
S (STDs)
T (Trillion Dollars Lost)
Alphabetically speaking it’s not ok.
You feeling undermined (Undermined)
V leave your voice behind (Voiceless)
W when you’re only just alive (World Hunger)
X you’re forced into sex (X-rated)
Y why young lives are wrecked
Z see zero options cast aside

The commercial song is “A, You’re Adorable” by Malory Torr. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

This lyrics was specially customized for the commercial ad of Project Literacy. Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original version of “A, You’re Adorable” is a song that was released on 1948 for American singer Perry Como and the Fontane Sisters. Here, you can preview songs and check them on Amazon or iTunes.

Project Literacy: The Alphabet of Illiteracy
Client: Project Literacy
Geo: United States
Released: February 2016
Advertising Agency: FCB Inferno
Production Company: 1stAveMachine
Music: A, You’re Adorable by Malory Torr

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