Ray-Ban: Glue

This is a commercial ad of Ray-Ban. This commercial was released in November 2015 in United States. Under the title of “Ray-Ban: Glue”. #RayBan.

Ray-Ban directs the theme thought to be obsessed with smartphones and other electronic devices to many people, influenced by a short film, director Bo Miroseni “knowing the devil” brilliantly.

A short show of 5 minutes shows a couple’s relationship which is gradually collapsing by their device. Text continues constantly during conversation, because I use iPads in bed. In scenes where you might make you hesitate to approach the house, they tap during your birthday party but will not talk to others in the car.

It was done by Yours Truly Creative advertising agency. And, the commercial by Production Company is Ray Ban (Never Hide Films) & The Devil You Know and is directed by Bo Mirosseni.

The commercial song is Original Music by Anderson .Paak. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Ray-Ban: Glue
Client: Ray-Ban
Geo: United States
Released: November 2015
Advertising Agency: Yours Truly Creative
Production company: Ray Ban (Never Hide Films) & The Devil You Know
Director: Bo Mirosseni
Music: Original Music by Anderson .Paak

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