Renault Crossover: Drive To The Unexpected

This is a commercial ad of Renault Crossover. This commercial was released in December 2016 in France. Under the title of “Renault Crossover: Drive To The Unexpected”.

The insight of departure: life is not a long straight road, it is full of unexpected. And these unforeseen stories become the most remarkable memories, that we like to tell years later.

Who has never spent a simple evening with friends who ends up in an epic adventure? Or an night on that turns into a crazy expedition, that you will tell years later?

It was done by Publicis Conseil, Paris advertising agency. And the commercial by Production Company is Wanda and is directed by Xavier Mairesse.

♬So that every mouth can be fed♬

It all started when Mark said:
Turn right!
I think it’s a short cut!
It started with the classic
don’t worry, we wont be home late…
It all started with
I’ll be right back, I’m just going to buy some milk!
It all started with
Let’s chill at my place tonight!
So it all started with me asking:
Hey! Do you wanna eat chineese?
Yes. Great stories always start with a simple move!
Kadjar and Captur, the Crossover by Renault.
Drive to the unexpected
Passion for life.

The commercial song is “Israelites” by Desmond Dekker. For those of you who like this song “Israelites”, you can download it from Amazon or iTunes.

Renault Crossover: Drive To The Unexpected
Client: Renault
Geo: France
Released: December 2016
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Marcelo Vergara
Art Director: Bastien Bourdier
Copywriter: Antoine Querolle
Digital Art Director: François Drouvin
Digital Copywriter: Mikaël Acourt
Strategic Planning: Sabrina Guendouz
TV Production: Pierre Marcus, Nathalie Levincent, Sophie Bouyer
Production Company: Wanda
Director: Xavier Mairesse
Director of Photography: Karl Oskarsson
Producer: Claude Fayolle
Sound Production: Clémentine Libault
Sound supervisor: Emmanuel Rebaudengo
Sound design: Célia Sayaphoum & William Jame
Music: Israelites by Desmond Dekker

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