This is a commercial ad of Jim Beam. This commercial was released in January 2016 in France. Under the title of “Reporters Sans Frontières: Reporters de guerre (War reporters)”. It was done by BETC Paris advertising agency.
Reporters Without Borders (RSF) is today unveiling its new video campaign, “War reporters.” Its release coincides with the publication of RSF’s 50th book in the “100 photos for press freedom” series – this one dedicated to the work of Robert Capa.
Created by the advertising agency BETC (Production Stink and Director Owen Trevor), this video highlights the urgency of supporting photoreporters, without whom we would never know the realities of war.
Let’s support those who risk their lives every day to keep us informed and provide us with independent images that are very different from the official ones served up by governments.
As the photoreporter James Nachtwey said: “I have been a witness, and these pictures are my testimony. The events I have recorded should not be forgotten and must not be repeated.” There are the official images. And there is the reality. Photoreporters are heroes. They are men and women who put their life on the line every day.
Watch the whole advertisement here
Reporters Sans Frontières: Reporters de guerre
Client: Reporters Sans Frontières
Released: January 2016
Advertising Agency: BETC Paris
Music: Radetzky-Marsch, Op. 228 by Johann Strauss I