Rolls-Royce: One of one

This is a commercial ad of Rolls-Royce. This commercial was released in March 2018 in United Kingdom. Under the title of “Rolls-Royce: One of one”.

What do Siamese fighting fish and the iconic Rolls-Royce Phantom have in common? Each is an exquisitely unique creation, with no two the same; each unmatched, and unrivalled.

To promote the latest generation of Rolls-Royce’s most recognisable and celebrated model, creative agency Havas London tapped into the very heart of what sets this car apart. Rolls-Royce Phantoms are commissioned, not bought. As such, each is completely unique – designed on a bespoke basis and hand-made in Goodwood, England. They are each One of One.

It is this uniqueness that Havas celebrates through one of a series of short films from award-winning director Sam Pilling, best known for Sky Sports F1’s No More One Horse Race and BMW’s Inner Child. Shot through Pulse Films, it proceeds further digital, social and direct campaigns including an individually personalised book and micro photography artwork.

The elegant, ethereal Fish focuses on the colorful and ornate Siamese fighting fish, unique in that it too has no rival. And like the Phantom, no two are ever the same.

It was done by Havas, London advertising agency. And the commercial by Production Company is Pulse Films and is directed by Sam Pilling.

Betta Pplendens
Siamese Fighting Fish
Rolls-Royce One of one
Unique Has No Rival
One of One


The commercial song is Original music by Unknown artist. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Rolls-Royce: One of one
Client: Rolls-Royce
Geo: United Kingdom
Released: March 2018
Advertising Agency: Havas, London
James Warren, brand manager
Chief creative officer: Mark Whelan
Executive creative director: Ben Mooge
Creative director: Lynsey Atkin
Copywriter: Joe Williams
Account team: Dan Gibson, Oliver Lester, Juliette Richard
Agency producer: Katie Wood
Production assistant: Adrianne Godfrey
Planner: Niccolo Rigo
Production company: Pulse Films
Director: Sam Pilling
Producer: Arlene McGann
Post-production: Electric Theatre Company
Post-producer: Jon Purton
Media agency: Wavemaker
Music: Original Music by Unknown artist

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.