ANTIdiaRy: Bedroom Featuring Rihanna

This is a commercial ad of Samsung Mobile. This commercial was released in November 2015 in United States. Under the title of “Samsung Mobile: First Look”.

The longform composition of all 8 ANTIdiaRy chapters. This five minute short captures Rihanna’s journey from an innocent girl in barbados to a powerful pop queen. Unlock the mystery. #ANTIdiaRY

Made possible with the brilliant creative minds of 72andSunny and the mastermind of a director, Yoann Lemoine. Plus many, many others.

It was done by 72andSunny advertising agency. And this commercial was directed by Yoann Lemoine.


The commercial song is “Étude For Piano No. 5″ by Philip Glass. For those of you who like this song “Étude For Piano No. 5”, you can download it from Amazon or iTunes.

The final chapter of ANTIdiaRy. Rihanna returns back to the beginning, transformed and ready to bring the world her new album.

Samsung Mobile: First Look
Client: Samsung
Geo: United States
Released: November 2015
Advertising Agency: 72andSunny
Director: Yoann Lemoine
Actress: Rihanna (Barbadian singer)
Music: Étude For Piano No. 5 by Philip Glass

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